Corporate advisory case study
Company B
Challenges facing the client:
- Looking to raise debt and equity funding package to continue roll out of business model
- Business model well progressed but not yet scaled up significantly. Conditions for raising expansion capital amongst the worst seen for a number of years
- Need to continue developing business whilst confronted by pressures of fund raising
Acanthus facilitated the fundraising process by:
- Performing complete review of business plan, competitive positioning, valuations, investor marketing materials and funding requirements. Leading to production of revised business plan, detailed analysis of historic trading and projections and revised funding presentation and disclosure materials
- Assuming total project management of fund raising process:
- Following up on existing leads
- Contacting significant number of potential equity investors
- Liaising with debt providers
- Regular feedback to existing institutional investors
- Providing continuous energy to a challenging process
- Handling final negotiations on terms and completion process including four legal firms, two institutional equity investors, two banks and other professional advisers
Acanthus is a plant which grows vigorously and pervasively in Mediterranean countries, the leaves of which were admired by the ancient Greeks for their elegance. The design of the Acanthus leaf has been used as a stylized motif throughout history and its conventional representation frequently decorated Greek and Roman works of art and later those of Renaissance and Baroque artists. Of special note is its use in capitals of the Corinthian order.