Fund placement case study
Fund A
Challenges facing the client:
- Need to diversify its investor base to broaden the geographic spread and increase its share of institutional money
- No previous experience with international fund-raising
- Resources focused on investment opportunities
- Management wanted to minimise the burden of fund-raising and maximise their effectiveness
Acanthus facilitated the fundraising process by:
- Analysing, sensitising and verifying the firm's realised and unrealised investment record and the performance of its portfolio thereby highlighting the limited downside risk to the funds and the quality of the firm's track record
- Drafting the Private Placement Memorandum, Executive Summary and Presentation Materials
- Compiling extensive due diligence material on all aspects of the firm and its track record in digital and dataroom form
- Devising a targeted fundraising strategy and establishing contact only with a select group of target investors ideally suited to the fund
- Preparing management for, and co-ordination of, the investor roadshow
- Providing first point of contact in responding to due diligence questionnaires, reducing the drain on management time
Conclusions:
- 80% of initial meetings led to further due diligence; 35% of initial meetings led to investment
- Fund significantly oversubscribed by a wide range of top quality international investors
Acanthus is a plant which grows vigorously and pervasively in Mediterranean countries, the leaves of which were admired by the ancient Greeks for their elegance. The design of the Acanthus leaf has been used as a stylized motif throughout history and its conventional representation frequently decorated Greek and Roman works of art and later those of Renaissance and Baroque artists. Of special note is its use in capitals of the Corinthian order.