Fund placement case study
Fund B
Challenges facing the client:
- Mid cap country fund spin-out of well know private equity house, with good attributable track record of the founders, but:
- First institutional and international fundraising
- Presence of sponsor with significant portion of carry
- All in all, the typical first time fund with all the ingredients of potential success but still unproven in the new setting, team structure, organisation, etc.
Acanthus' role:
- Mandated during the fundraising process for Fund I
- Took charge of fundraising process, revisiting investors previously contacted and adding new contacts in the light of new deals completed by team since first closing. Provided morale booster and coaching to team, ultimately leading to final closing ahead of target
- Currently carrying out investor relations programme combined with team advisory role as counsellors and sounding board
- Preparing the ground for pre-marketing and marketing of Fund II
Acanthus is a plant which grows vigorously and pervasively in Mediterranean countries, the leaves of which were admired by the ancient Greeks for their elegance. The design of the Acanthus leaf has been used as a stylized motif throughout history and its conventional representation frequently decorated Greek and Roman works of art and later those of Renaissance and Baroque artists. Of special note is its use in capitals of the Corinthian order.